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Youth Guide


The Youth Guide to Sustainable Business will serve as Canada’s largest centralized source of knowledge for youth to learn from Canada’s most important leaders from a diversity of sectors and industries who will contribute through curated lists of readings, reports, and videos. It is relevant for any students, from business to environmental & social sciences, but also young professionals.

Its creation came from the reality that student needs are not always met by our formal education system. While the Youth Council will work with universities to improve business curriculum, we need to create an alternative source of knowledge for the next generation and inspire them.

We recommend exploring first the Fundamentals of Sustainability chapter below before jumping to other sections that pique your interest. Keep in mind that most categories are created around skills rather than issues, so you can apply knowledge from each one of them in tackling different sustainability challenges.

Anchor 1

Getting Started

Key readings to get you started.

Getting Started

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The Role of Youth in Social Entrepreneurship

Nicole Almond


Enactus Canada

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Social Entrepreneurship 101

Anita Nowak

Author and Professor

McGill University

Getting More Advanced


Systems Thinking for Systemic Change

Stephen Huddart


J.W. McConnell Family Foundation

The Power of Storytelling

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Elisa Birnbaum

Publisher & Editor in Chief

SeeChange Magazine

Anchor 2

SME's in Driving Sustainable Development


Dror Etzion

Director, Centre for Strategy Studies,

Desautels Facult of Management

B Corps & The Role of Purpose for Corporations

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Craig Ryan

Director of Purpose Entrepreneurship,


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